Thick + Thin

This is a branding and identity project I wrapped up in June 2025 for a fictional blue-collar workwear brand called Thick & Thin. The goal was to build a rugged, modern identity that reflects the grit, pride, and resilience of hardworking tradespeople. Inspired by brands like Carhartt and Red Wing, the direction leans into bold type, industrial textures, and honest, real-world visuals to tell the story of gear that’s built to grind and made to last.